The $10M Post-Purchase Flow 💥

Hey, it’s Zsombor from Emailtorials.

Let’s talk about one of the most profitable flows in email marketing: Post-Purchase.

Purpose of the Post-Purchase Flow

Think about what a customer feels right after making a purchase:

• They’re in a buying mindset since they just placed an order.

• They might be excited about their purchase.

• They could also experience buyer’s remorse or regret.

The post-purchase flow aims to address all these emotions, enhance the customer experience, and drive additional sales. Here’s how I structure it:

Email 1: Immediately After Purchase
A Note from the Founder

• This email reduces buyer’s remorse by making the customer feel appreciated.

• Show gratitude, offer support for any questions, and subtly encourage another purchase.

• Include a link to shop further. This simple addition has generated an average of 2% extra orders for me and my clients.

• You can also include a PS line like, “PS: If you place another order within the next 6 hours, we’ll do our best to fit it all into one shipment!”

Email 2: One Day Later
Cross-Sell Email

• This email focuses entirely on encouraging another purchase.

• Keep it simple with a message like, “Want to grab something else?” and showcase bestsellers.

• For a more advanced approach, recommend complementary items. For example, if someone bought an iPad case, suggest an iPad pen.

Email 3: Two Days Later
Getting Excited?

• Build anticipation for their order.

• Share brand information, hype up their purchase, and include a link to shop again.

Email 4: 5-7 Days Later
How to Use / Tips to Maximize Your Purchase

• Send this when the customer is likely receiving their item.

• If your product requires instructions, provide a simple guide.

• For other products, share tips on how to get the most out of them.

• Example: If it’s a clothing item, share styling tips. For a consumable, include a recipe.

Email 5: 3 Days Later
Follow Us on Social Media

• This email is about building community rather than driving sales.

• Encourage customers to follow your social media accounts and join your brand’s community.

Email 6: 14 Days Later
A Follow-Up from the Founder

• Reach out to ask how the order went.

• Avoid asking for a review; instead, keep it conversational and open for feedback.

• This can help prevent negative reviews by addressing issues directly.

Optimizing the Flow

One of the best ways to improve this flow is by adding successful campaign emails into it.

• If you have an educational email or a product highlight that performed well, repurpose it here.

• Campaigns that work well usually perform equally well when added to flows.

Done right, the post-purchase flow creates a great customer experience while increasing your revenue.

P.S: We can take on 2 people this month, reply back to this email with a “hey” and we’ll sort you out.