BOOST CONVERSIONS LIKE THE BIG BRANDS

Hey there, it's Zsombor from Emailtorials.

Want to know a secret? The most successful brands out there aren't just selling products, they're getting inside your head.

Don't worry, I'm not talking about mind control or anything creepy like that. I'm talking about clever psychology tricks that make you want to buy, without even realizing it.

And today, I'm going to spill the beans on 5 of these powerful techniques, and show you how to use them in your own marketing to boost conversions like crazy.

1. First impressions matter more than you think

You know how they say you never get a second chance to make a first impression? Well, brands take that seriously.

They know that the first thing you see or hear about them can make or break the whole relationship.

So they focus on making that first touchpoint unforgettable.

Maybe it's a jaw-dropping product video, a hilarious social media post, or an email that feels like it was written just for you.

The goal? To make you sit up and take notice, and start forming a positive image of their brand right off the bat.

How you can use it: Put extra effort into your first contact with potential customers, whether that's your welcome email, your website homepage, or your social bio.

Make it original, engaging, and true to your unique brand voice.

That strong first impression will color how they perceive everything else you do after.

2. Everyone wants to feel special

People love feeling like they're part of an exclusive club. Brands know this and use it to their advantage.

Think about those "members only" sales, "VIP" email lists, or "limited edition" products.

By making customers feel like they're getting something special, brands make their products seem more valuable and desirable.

It's like the velvet rope effect: people always want what they can't easily have.

How you can use it: Create offers, content, or experiences just for your email subscribers or loyal customers.

Use language that emphasizes exclusivity, like "private invite", "insider access", or "select group only".

This will make your existing customers feel appreciated and attract new ones who want in on the special treatment.

3. Borrowing trust from others

There's so much marketing noise out there, it's hard to know who to trust. That's why brands are always looking for ways to boost their credibility.

One way they do this is by leveraging the halo effect of authority figures.

Got a celebrity endorsement, an expert recommendation, or a seal of approval from a trusted institution? Flaunt it.

This "credibility by association" can quickly convince customers that your brand is legit.

How you can use it: Seek out endorsements, reviews or certifications from respected names in your industry and feature them prominently.

Partner with influencers or thought leaders who have clout with your target audience.

Showcase any awards, media features or impressive stats that prove your brand is the real deal.

4. Surprise and delight goes a long way

In a world of predictable marketing, the brands that stand out are the ones that catch you off guard in a good way.

They go above and beyond to create moments of surprise and delight for their customers.

Maybe it's a handwritten thank-you note in your order, a funny easter egg in their email, or a shockingly generous loyalty reward.

These unexpected extras make customers feel valued and create a sense of fun and excitement around the brand.

How you can use it: Look for opportunities to overdeliver or add a personal touch that will make your customers smile.

Inject some humor, creativity or generosity into your customer interactions in a way that feels authentic to your brand.

These small surprises can create big ripples of positive word-of-mouth.

5. Stories sell better than anything else

Humans are wired to love stories. They draw us in, stir our emotions, and stick in our memories like nothing else.

Smart brands use the power of storytelling to make their message more compelling and relatable.

Instead of just listing product features, they craft narratives around their brand: how it started, the people behind it, the problem it solves, the difference it makes.

These stories help customers connect with the brand on a human level and see themselves in the journey.

How you can use it: Infuse your marketing with storytelling, whether that's your brand origin story, customer success stories, or the story of your product's impact.

Use vivid details, emotional language and relatable characters to make your stories come alive.

A well-told story can turn casual browsers into loyal brand fans.

So there you have it, 5 secrets from the brand psychology playbook:

1. Nail your first impression

2. Make people feel special

3. Borrow trust from others

4. Surprise and delight your customers

5. Harness the power of storytelling

Ready to try them out in your own marketing? Pick one to experiment with this week and see what happens.

And if you would like to have email marketing DFY, here is my calendly link

You’ll get an audit and a personalised content calendar for FREE